There is another way of doing sales in "marketing mode"- I do it all the time and I find it effective. Basically ask a lot of people out for coffee and talk general stuff with them in the larger space of interest. If you were still running Babbage, it could be meeting people and discuss AI, data and dashboards. People will themselves think of ways to use your help. Though, it works only when you know people in companies you are trying to sell to- irrespective of what department they are in.
If this was to be tailored to Babbage selling to American companies where you do not have friends to meet, it could be done via attending a lot of events (ideally small intimate events- attend the large events and there you come to know of the small events happening by the side) where the buyer persona comes and then striking general conversations over beer. Probably requires spending 6 months in US every year though
I did a fair amount of this for my own consulting last decade, but for Babbage, like you point out, I was geographically constrained.
never doing this (remote sales) again - find it extremely hard to build relationships over Zoom, etc. You basically don’t have enough “general conversations” ther.
There is another way of doing sales in "marketing mode"- I do it all the time and I find it effective. Basically ask a lot of people out for coffee and talk general stuff with them in the larger space of interest. If you were still running Babbage, it could be meeting people and discuss AI, data and dashboards. People will themselves think of ways to use your help. Though, it works only when you know people in companies you are trying to sell to- irrespective of what department they are in.
If this was to be tailored to Babbage selling to American companies where you do not have friends to meet, it could be done via attending a lot of events (ideally small intimate events- attend the large events and there you come to know of the small events happening by the side) where the buyer persona comes and then striking general conversations over beer. Probably requires spending 6 months in US every year though
I did a fair amount of this for my own consulting last decade, but for Babbage, like you point out, I was geographically constrained.
never doing this (remote sales) again - find it extremely hard to build relationships over Zoom, etc. You basically don’t have enough “general conversations” ther.
yep may have helped to spend 5-6 months in the US, but ofcourse takes a toll on the family