Amazon/ merchant media. This may also explain how ads businessses are burgeoning even at places like zepto. Also why Instacart ceo is hot property- they probably led the way
Google search had this problem that its search results were too good. If you got exactly what you wanted in the first result, why would you look left or right at the ads? It fixed this problem by making the search function suck.
LLMs have an even more severe version of this problem. They are supposed to show the right answer to the question, catching any nuances, tailored to my interests which they have learnt by interacting with me. What utility will an ad shown next to it have for the consumer?
the difference between search and LLMs is that for a very long time, there was no competitor which came remotely close to Google when it came to search. And so, they could get away with making the search function suck.
LLMs - you already have many competing systems that are close to each other in performance, so this lobotomization may not work there
Yes. Also, you need advertising because there is information asymmetry. LLMs promise to do away with information asymmetry. Why is advertising needed then?
Amazon/ merchant media. This may also explain how ads businessses are burgeoning even at places like zepto. Also why Instacart ceo is hot property- they probably led the way
Google search had this problem that its search results were too good. If you got exactly what you wanted in the first result, why would you look left or right at the ads? It fixed this problem by making the search function suck.
LLMs have an even more severe version of this problem. They are supposed to show the right answer to the question, catching any nuances, tailored to my interests which they have learnt by interacting with me. What utility will an ad shown next to it have for the consumer?
the difference between search and LLMs is that for a very long time, there was no competitor which came remotely close to Google when it came to search. And so, they could get away with making the search function suck.
LLMs - you already have many competing systems that are close to each other in performance, so this lobotomization may not work there
Yes. Also, you need advertising because there is information asymmetry. LLMs promise to do away with information asymmetry. Why is advertising needed then?